Suzuki Logo

Suzuki Motor Corporation began as Suzuki Loom Works in 1909, founded by Michio Suzuki. Realizing that the prosperity of his company depended upon diversification, Suzuki began work on compact-car prototypes. This venture was halted by the Japanese government because it was considered a non-essential commodity. It wasn’t until 1952 that the company produced their first motorized vehicle commercially, a bicycle called the Power Free. Due to the success of these bikes, the company changed its name in 1954 and was able to introduce its first mass-produced car, the Suzulight in 1954. A technologically advanced vehicle including front wheel drive, independent suspension, and rack and pinion steering, features that are now standard on cars throughout the world. By 1982, Suzuki took the lead in the all-terrain vehicle market and later introduced an affordable four-wheel drive sports utility vehicle. This has given them respectability in the off road market with cars, such as the Suzuki Grand Vitara, alongside their reputation as having the best engineered, best running small cars in Japan. With an esteemed name and climbing sales, Suzuki has grown into a worldwide company, employing over 15,000 people distributing products to over 170 countries. With the company’s promise of trailblazing technology, superior engine designs, and delivering solid value, it is expected to have continued growth.